Online Giving Coordinator - Canuck Place Children's Hospice
Online Giving Coordinator
Location: Vancouver Office
Reporting to: Manager, Annual Giving & Donor Services
Job status: Temporary full-time (75 hours bi-weekly)
Anticipated Start Date: August 2020
Anticipated End Date: March 2021
Canuck Place Children’s Hospice (CPCH) is British Columbia’s recognized pediatric palliative care provider. For over two decades, through the many programs and services we provide, we have made a significant difference in the lives of children with life-threatening illnesses and the families who love them. Be part of a talented and innovative team that takes pride in supporting and providing the highest quality pediatric palliative care.
HERE’S WHY IT’S SO GREAT TO WORK WITH US. Aside from being surrounded by a friendly, inclusive, dedicated team, Canuck Place offers employees up to 20 days’ vacation (pro-rated to their full-time equivalency), an 100% employer-paid benefits package, Municipal Pension Plan (MPP), a Health Spending account that provides up to $500 annually to provide additional coverage for health and wellness activities/services, weekly onsite massage therapy, informative lunch n’ learns, as well as various learning opportunities. Canuck Place Children’s Hospice also has a ‘Care For the Caregiver’ committee who provides ongoing, creative activities to connect us with one another as a reminder that it’s ‘this’ moment that really counts.
Reporting to the Manager, Annual Giving & Donor Services, the focus of the Online Giving Coordinator is to support the execution and evaluation of online fundraising strategies, campaigns and initiatives. The person in this role is a member of the Development team and works closely with the Development Coordinator - Annual Giving, the Donor Services and Communications & Marketing teams, as well as external/internal IT and web design and solutions providers.
- In collaboration with internal and external stakeholders coordinates visual components; forms and drafts copy for e-appeals, e-newsletters and other initiatives in alignment with other Annual Giving channels and strategies (including direct mail, monthly, telefundraising and door-to-door),
- Oversees website content changes and requests for both dedicated online campaign giving landing pages and general donation page and peer-to-peer platforms.
- Coordinates the online campaign creative and copy review process, ensuring deadlines are met and final approvals are implemented.
- Supports the planning of the annual direct response campaign, including creating e-blast schedules, conducting A/B testing, and generating KPI projections.
- Assists in developing strategies for the recovery, acquisition, and retention of donors and subscribers.
- Collaborates with other Development teams to identify opportunities for increasing levels of support (e.g. annual giving, monthly giving, leadership and major giving, planned giving, tribute giving and events).
- Provides support on special projects such as CPCH’s multichannel holiday campaign, donor and development team initiatives, including emerging giving platforms and channels (e.g. mobile and text giving and peer-to-peer).
- Identifies and recommends key target audience segments for each campaign.
- Has primary responsibility for pulling and preparing e-appeal lists in Raiser’s Edge for import/export to MailChimp.
- Maintains e-appeal and e-newsletter distribution lists, including subscriptions and removals.
- Supports integration of Raiser’s Edge, Mailchimp, WordPress and Classy.
Cultivation and Stewardship
- Crafts the online giving experience to reflect the mission of CPCH, utilizing best practices and working in collaboration with internal and external stakeholders.
- In partnership with the Stewardship and Development Coordinator and Manager, Annual Giving & Donor Services, develops innovative recognition opportunities and materials for online donors.
- Liaises with external consultants, vendors and suppliers, as required.
- Coordinates project schedules, ensuring deadlines are met and status updates are provided.
Monitoring and Reporting
- Tracks e-appeal and e-newsletter response rates using RE and other reporting tools.
- Tracks e-mail response and engagement rates using MailChimp and other reporting tools.
- Analyzes trends, identifies opportunities and challenges, develops plans to maximize the online giving channel and makes recommendations to the Manager, Annual Giving & Donor Services.
- Works with Development Coordinator, Annual Giving to monitor the acquisition, renewal and engagement of donors within online giving campaigns.
- Works with Digital Communications Coordinator to review and ensure optimization of Canuck Place’s search engine process through Google AdWords.
- Positively represents Canuck Place Children’s Hospice in the community.
Assumes other related responsibilities, as assigned.
EDUCATION AND EXPERIENCE
- Post-secondary degree or diploma in a relevant discipline (e.g. marketing, communications, fundraising)
- Plus a minimum of 3 years related experience in fundraising or other revenue generating activities.
- An equivalent combination of related education and experience will be considered.
- Experience with the development of online giving campaigns and online donor experience is required.
- Knowledge of fundraising systems, structures and procedures.
- A clear understanding of fundraising and marketing strategies to recruit and retain donors.
- Proven success in annual campaigns (including online), fundraising events or direct mail is an asset.
What you bring to the role:
- Highly effective and professional interpersonal skills and a collaborative team player. Ability to establish and maintain positive working relationships.
- Demonstrated analytical, organizational, time management and problem-solving skills. Ability to plan, prepare and present analysis that will inform decision making.
- Experience working with MailChimp, CMS (content management systems) and WordPress.
- Proficiency using Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suite.
- Raiser’s Edge or other fundraising database experience is preferred.
- Exceptional attention to detail with strong proofreading skills.
- Ability to work well under pressure and with minimal supervision.
- Excellent verbal and written English communication skills. Ability to compose clear, concise and compelling correspondence and reports.
- Experience communicating with a diverse audience through multiple channels.
- Donor-centered approach to campaigns, solicitations, and recognition and stewardship.
- Ability to exercise a high level of tact and discretion in both internal and external interactions.
- Knowledge of marketing regulations, privacy regulations, as well as emerging trends.
- High integrity; creativity; balance, good judgment and objectivity; high vision and conceptual capabilities; consultative, facilitate and collaborative; sense of humor.
- Excellent time management skills.
- Demonstrates flexibility that allows you to work with high energy, creative people.
- Able to thrive and effectively manage priorities in a changing, ambiguous environment.
Note: Flexibility is necessary, as this position may require occasional weekend and evening work and travel within and outside the Lower Mainland.
Canuck Place Children’s Hospice hires on the basis of merit and is strongly committed to equality and diversity within its community and to a welcoming and inclusive workplace. We especially welcome applications from Indigenous persons, visible minority group members, persons with disabilities, people of all sexual orientations and genders, and others with the skills and knowledge to productively engage with diverse communities.
How To Apply
Please submit your cover letter and your resume at https://www.canuckplace.org/about-us/careers/ by July 26, 2020. We recognize the importance of a diversified workforce, and we encourage First Nations, Inuit and Metis candidates, members of visible minorities and persons with disabilities to apply.
We thank all applicants for their interest; however, only those candidates who have been short-listed will be contacted.