Job Name
Organization Name
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Digital Media & Marketing Officer - Peace Arch Hospital Foundation

White Rock, BC

Job Description

Summary of Role:

  • Responsible for designing and implementing the social media strategy to align with the Foundation’s public image and goals
  • Works collaboratively with foundation departments to achieve foundation’s strategic goals
  • Ensures a very high standard of customer service

Reports to:

  • Director, Public Relations, with a secondary report to Director, Philanthropy

Direct Reports: 

  • None


Digital Media:

  • Develops and executes Foundation’s social media strategy that communicates the Foundation’s brand in a positive and authentic way to attract connected users and encourages the community to participate
  • Creates, curates and shares daily content (original text, images, video or HTML) that creates and leverages opportunities for engagement in the community
  • Works collaboratively to maintain strong alignment between the communications, administration and the foundation’s fundraising programs
  • Conducts marketing research and tracks and measures Foundation’s social media marketing activities
  • Participates in marketing initiatives and supports the delivery of campaigns as needed
  • Sets up and optimizes the Foundation’s presence within each social media platform to attract and interact with targeted virtual communities
  • Moderates all user-generated content and responds to posted feedback and refers to supervisor or other managers for direction when appropriate
  • Monitors social media trends in tools, applications and content, and appropriately applies that knowledge to Foundation’s social media strategy and design
  • Suggests new ways to attract prospective donors , like promotions and competitions
  • Implements the foundation’s day-to-day digital communications plan, including, but not limited to:
    • Developing an optimal posting schedule, considering web traffic and customer engagement metrics
    • Website updates and redevelopment
    • Coordinating video productions
    • Liaising with vendors on all digital related items


  • Works with the Director, Public Relations in the planning and implementation of publicity and promotions for Foundation programs, services and events
  • Prepares, drafts, proofs and/or edits content for Foundation material, including brochures, articles, newsletters, press releases, speeches or other writing projects as assigned. Ensures communication guidelines are followed, including the principles of clear language
  • Prepares and distributes electronic communications, including emails and/or newsletters, impact reports as a follow up to direct mail or donor campaigns
  • Assists with Foundation special event programming as required
  • Collects and reports monthly statistics; prepares statistical reports as required


  • Project manages the direct mail program with vendor including case selection, data segmentation, overseeing the creative, website updates/integration, e-newsletters, social media outreach, gift processing and performance analysis

Job Requirements


  • An undergraduate degree or diploma in new media, communications, marketing, journalism, or equivalent combination of education and experience
  • Experience in social media marketing
  • 3+ years of experience in the digital communications and marketing field; not-for-profit experience considered an asset
  • 3+ years writing and editing experience


  • Superior understanding of applied communication principles and practices
  • Strong ability to think strategically, critically and creatively
  • In depth knowledge of SEO, keyword research and Google Analytics
  • Ability to deliver creative content (text, image and video)
  • Strong ability to grasp future trends in digital technologies and act proactively
  • Strong command of the English language, including superior editing and proofreading skills and ability to write well and persuasively
  • Strong knowledge of design, composition, and production
  • Demonstrated skills in photography, a plus
  • Exceptional interpersonal skills including good judgment, diplomacy, sensitivity and tact
  • Demonstrated initiative and follow through
  • Can-do attitude with flexibility to work weekends and evenings as required
  • Exceptional time management and multitasking skills
  • Ability to collaborate and work effectively as part of team
  • Strong computer skills with proficiency with Microsoft Office Suite
  • In depth knowledge of social media environment and website platforms
  • Ability to manage multiple projects, deadlines and priorities
  • Results and solutions orientated
  • Strong attention to detail
  • Flexibility and adaptabilit

The Digital Media & Marketing Officer…

  • This position will be ideal for someone with high energy, a flexible schedule and the ability to juggle a variety of tasks and deadlines and not break a sweat
  • We are a small but mighty team and this position encompasses fundraising, marketing, and events
  • If you are a social media whiz, can manage and update a website with your eyes closed, and have demonstrated writing talent, we want to hear from you!

How To Apply

Applicants should send a resume, cover letter, and writing sample - including salary expectation - by July 22, 2019 via email to Vicki Brydon - Director, Public Relations at We thank all applicants for their interest, however only those being interviewed will be contacted.