Breakfast Event - Art of the Ask

Back by popular demand, this interactive workshop will help you hone your face-to-face asking skills for mid-level and major gifts, sponsorships and gifts-in-kind. Expert fundraisers from a broad array of organizations will lead their tables through ask scenarios to help guide your approach and build your asking confidence. 


Thursday, March 5, 2020
7:00am - 9:00am
Vancouver Public Library, 350 West Georgia Street, Vancouver, BC, V6B 6B1

7:00 AM – Breakfast and Networking
7:30 AM – Welcome and Introductions
7:40 AM – Roundtable discussions begin
8:45 AM - Q&A and Wrap-up
9:00 AM - Networking

Back by popular demand, this interactive workshop will help you hone your face-to-face asking skills, no matter what kind of ask (major, capital, legacy, sponsorship) you’re going for.

*New this year* We’ve added a CFRE focus to this session, where speakers will weave in some of the best practices and principles of the 6 CFRE learning domains into their discussions: Relationship Building, Volunteer Engagement, Ethics, Current & Prospective Donor Research and Leadership & Management

Attendees will select three tables to spend their time at throughout the morning. Expert fundraisers from a broad array of organizations will lead their tables through ask scenarios to help guide your ‘ask’ approach and build your confidence. 

Please see our full list of topics and speakers below:

Current and Prospective Donor Research
Sarah Chui - Associate Director, Fundraising Analysis & Research at VGH & UBC Hospital Foundation

Securing the Gift
Vanessa Abaya, CFRE - Director, Major Gifts at Ocean Wise

Relationship Building
Andrea Wright, MBA - Executive Director at Vancouver Police Foundation

Engaging Volunteers in the Ask
Kristy James, CFRE - Chief Executive Officer (CEO) at Burnaby Hospital Foundation

Planned Giving: Prospecting and Cultivating a PG Portfolio
Karen Brown, LLB - Director, Legacy & Estate Giving at St Paul's Hospital Foundation

Ethics around the Solicitation Process
Jennifer Johnston - President & CEO at Central City Foundation

Tools for the Ask: Case for support, Research, Grants and more!
Ray Marshall, CFRE - Chief Executive Officer (CEO) at MCR West

Planned Giving: Solicitation of Estate Gifts
Dee Dee Sung, MBA - Director, Gift & Estate Planning, Development and Alumni Engagement at UBC

Multiplying the Ask: Matching Gifts
Denise Prail, CFRE - Managing Director at Canuck Place Children's Hospice

Beyond the Ask: Engagement, Stewardship and Building the Next Ask
Jennifer Atkinson, CFRE - Associate Director, Leadership Giving at Royal Columbian Hospital Foundation

Leadership & Management: Growing Your Development Team
Zoë Campbell - Assistant Dean, Faculty of Land and Food Systems at UBC

Member - $45.00 + GST = $47.25
Non-Member - $60.00 + GST = $63.00

Your ticket price includes a delicious continental breakfast, a fantastic learning experience and the opportunity to network with other fundraisers and non-profit professionals from the charitable sector. Register now, before it fills up!

Please note Refund / Cancellation Policy:
- All cancellations 3 weeks prior or greater = $10 or 10% processing fee (whichever is greater)
- All cancellations between 2 weeks prior to 48 hours prior = $10 or 50% processing fee (whichever is greater)
- All cancellations within 48 hours prior = zero refund


This education session is worth 1.5 points towards CFRE accreditation or re-certification.

Registration for this event is now closed. If you would like to register, please email our office at