Donation & Landing Page Optimization Certification Workshop
Get Certified in Donation & Landing Page Optimization Based on Tested and Proven Strategies
Landing pages and donation pages are the backbone of all online fundraising and digital marketing efforts. Every campaign should lead to a page where a visitor a donor can take a specific action.
But in most cases, organizations have a lot more visitors clicking the back button than they do giving or signing up for their email list.
This 8-session workshop is designed to equip you with principles and strategies that will lead to more of your website visitors converting on your landing pages and donating on your donation pages.
Workshop sessions include:
- Understanding the value proposition
- Email acquisition pages
- General donation pages
- Campaign donation pages
- Instant donation pages
What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from the world's largest library of online fundraising experiments (over 1,300 and counting).
By the end of the workshop, you’ll be equipped to craft and implement high-converting landing pages and the 3 essential types of donation pages. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.
Thanks to our generous workshop sponsors:
- Harvey McKinnon Associates